Print Services

Graphic design

Graphic design is the foundation of the many forms of print media. We view graphic design as a visual communications process that aims to create an attractive and effective solution to organizing information within a given format. The outcome of good graphic design not only increases the usefulness of the information presented, but also enhances the image and credibility of the company or person who provides the information.

Our background in art, design, and commercial art, coupled with years of real-world graphic design, visual communication, and publishing experience, enables us to create graphic design solutions for most every business communication need.

Logos & business collateral

Your logo is an essential graphic element for uniquely identifying and distinguishing your business. Your logo and its various applications create an impression and reinforce the visual identity of your organization.

We create logos for all budgets. When creating a new or modifying an existing logo, our approach is to get to know your company and its personality, as well as your goals and how you want to use and apply your logo. We provide an estimate of services based on your ideas, needs, and budget. Based on the project parameters, we provide a number of options and alternatives and develop collateral materials (cards, letterhead, presentation folders, support graphics, etc.) and artwork for printing. We can also work with you to develop a tagline or slogan. Depending on your company’s needs, we can also create a style and usage manual to ensure the proper and consistent use of your logo.

Marketing support materials

In the course of conducting business, there are countless times when the need arises for some kind of paper-based information. From brochures and fliers, sales support literature, catalogs, pricing sheets, presentations and proposals, “leave-behind” pieces, specialty items, novelties, and more, someone has to create the artwork for producing them.

We design marketing support materials of all types. To the extent necessary and possible, we prefer to design a template, choose a typeface, select colors, and use appropriately related graphics to create a unified look and feel among your various materials. As required, we can also provide style sheets, templates, and guidelines to assist your staff in producing materials in-house on an as-needed basis.

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Publications & newsletters

The creation, development, design, and production of publications and newsletters tend to be complex and involved print media projects that are beyond the capability of most businesses. We work collaboratively with our clients to turn their publication ideas into reality, whether it be a traditional paper-based publication or one in an electronic format.

We have years of experience in producing complex print media projects that require extensive concept development, design, layout, graphic art, typography, writing and editing, print coordination, etc. From simple two and four-page newsletters, to more complex, magazine-type publications, we can produce and coordinate the entire project or assist your company and “plug in” at any stage of the project’s development and production sequence.

Display advertising

Most businesses need to advertise — some more frequently and extensively than others. Betagraph develops display advertising of all types, from smaller and simpler ads for inclusion into an occasional program or directory to larger magazine and newspaper ads with higher frequency rates.

Like all our print media projects, we provide estimates of cost, prepare options for your consideration, and coordinate the project with the publisher/printer.

Books & manuals

Books and manuals are special print media projects that are typically quite involved and extensive, from both an editorial and a design/production perspective. Many design companies shy away from these projects because they are typically viewed as less “glamorous” and too tedious and limiting from a creative point of view.

Because of our in-plant printing and publication experience, Betagraph’s capability includes books and manuals. We have produced a wide range of books and manuals of various length, size, scope, and complexity. We can provide editorial planning and development services, as well as the design and production know-how for completing the entire project — from cover to index and everything in between.

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Educational materials

Educational materials, like books and manuals, are specialized print media projects that are usually more involved and complex. Typically we work with authors and publishers. Working from their manuscripts and ideas, we create a tangible, useable, and marketable product. We have produced a variety of teacher handbooks and guides, children’s workbooks, technical workbooks in various bindery formats, self-study materials, etc.

Typically, after we learn the author’s or publisher’s goals and ideas, we prepare a proposal and estimate, as well as page samples that illustrate layout, typestyles, margins and spacing, graphic treatments, etc. We also estimate the number of pages for a given format and presentation. As required, we obtain printing estimates and coordinate production. We also prepare cover designs and support artwork and graphics.

Trade show graphics

Trade show graphics can take on many forms from table top displays to large murals and backdrops, kiosks, standalones, and the variety of support literature for handouts. We have varied experience in designing trade show graphics and displays, as well as coordinating construction, materials acquisition, and shipment of materials to a designated location.

Presentations

Presentations for seminars and workshops usually make use of both printed and electronic/projected media, including workbooks, handouts, speaker notes, and PowerPoint presentations. We’ve designed and produced presentations of various kinds, scope, length, audience considerations, degrees of interactivity, as well as associated support materials, including pre-presentation promotional materials.

Like all of the work we design and produce for our clients, it starts with a discussion and understanding of your needs and what you want to communicate, why, and to whom. We provide a proposal and estimate, outline and present options, and produce the project to your specifications.

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